PACKAGING DESIGN
PABST BLUE RIBBON ART CAN
What started as simply a can has blossomed into a full in-and-out packaging refresh every year. In later years we added secondary packing and bottles to the art contest program.
Over the span of 7 years:
•We’ve featured over 60 artists on our cans, bottles and packaging
•Selected Artists designs printed on over 300 million cans nationwide
•Awarded over $100k in prizing directly to artists
The 2018 Art Can designed by Gaijin
PABST BLUE RIBBON ART BOTTLES
Due to the overwhelming success of the Art Can, we decided to feature additional artists to all of PBR’s bottles. For a 2 year period we featured 8 artists on all bottles, 6 packs and 12 packs.
The 2017 Art bottle 12 pack featuring 4 artists
2018 ART BOTTLES
2017 ART BOTTLES
PROJECT PABST
LOCAL CITY ART CANS
What started as simply a can has blossomed into a full in-and-out packaging refresh every year. In later years we added secondary packing and bottles to the art contest program.
